To track the market performance of product X in different territories in the USA along with the sales force activities and to improve operational efficiency
Approach
Created data mapping framework from multiple data sources like HCP profiling, LAAD data, prescription data, target list, calls data etc. to analyze and answer business questions
Created multiple views depicting HCPs’ performance, product uptake, patient & payer analytics, ATU results, sales force activity etc.
Interim findings were cross verified with other available data sources to triangulate some of the findings
Outcome
Created patient market map for existing market basket and also determine the source of business
Identified prescribing patterns of Product X and competitor products by oncologists and other specialists
Subnational analysis helped track KPIs such as top/under performing products and territories
Helped identify number of specialists and their contribution by performing breadth and depth analysis
Client Benefits
Following our analysis, the client team revisited their messaging and brand strategy across patient segments
Based on our analysis the client was able to identify the volume sold through different sources of business
Client was able to identify right targets/potential physicians based on their speciality, writing frequency, call activity etc.
