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Evaluating HCP Perception for Demand Planning
Objective
Gain comprehensive insights into the use of imaging agents for rare neurological conditions
Understand imaging agent market with respect to volumes, patient profiles and HCP profiles
Evaluate the HCP perception of the client’s pipeline imaging agent and associated quantification software to evaluate the scope of their adoption
Approach
Designed a quantitative HCP survey tailored to understand the market potential of the new imaging agent and quantification software
Captured overall impression of the new agent, its awareness among HCPs and the likelihood of adoption
Evaluated the impact of insurance status, approval process and out-of-pocket cost limit on the adoption of the new imaging agent
Outcome
Market volume was derived based on a comprehensive study of patient volume, profiles and number of scans used per HCP
Evaluated the perceived benefits and the likelihood of adoption of the new agent and quantification software
The results were bucketed by HCP characteristics to assess the impact of prescriber profile
Client Benefits
The insights into HCP perceptions, market dynamics and current practices allowed for a strategic evaluation of the adoption potential of the new imaging agent
The demand planning outcomes guided the client’s market entry and product positioning strategy
Through this comprehensive assessment, the client was able to understand the key factors influencing the use of imaging agents for rare neurological conditions
