Case Study

Tutorial videos in 5 languages for client’s novel in-house platform

Objective

  • The client had recently launched a novel in-house cross-functional platform that was going to be used across countries and regions. They wanted to build quick tutorials to outline the key functions of this platform in multiple languages.

Approach

  • Built a storyboard around the concept while keeping in mind the client requirements and time-limit of the video
  • Reviewed and finalized the draft mock-up of the video collectively with the stakeholders to ensure that the video captures the message accurately and effectively
  • Recorded and inserted clips of the live platform to ensure that the audience can understand the functionalities and use the platform with ease 
  • Created and collated elements such as background music, graphics and visuals which were to be included in the videos

Outcome

  • The final video was reviewed by stakeholders and further translated into 4 additional languages
  • Short videos with clear instructions ensured that first-time users were able navigate and interact with the platform seamlessly
  • The resulting videos were functional and aesthetic while remaining compliant with the company’s brand guidelines

Client Benefits

  • Having tutorial videos helped the client boost the use and adoption of the new platform
  • Multi-language videos ensured wider accessibility of the platform to audiences across the globe
  • Following the brand guidelines ensured that the look and feel of the videos was consistent with the overall platform and the website that they were hosted on

Creative and Graphics