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          Whether you are entering into a new market, launching a new product or just want to know how the current market changed impact your business, market assessments are a must

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          Based on the client’s business needs, we
          combine our functional expertise in market
          assessments, competitive intelligence,
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          experience in in forecasting, to provide
          end-to-end consulting solutions.

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          Our custom in-depth training framework
          ensures that our client’s team members not
          only get acquainted with know-how and best
          practices, but also get a chance to try out
          their skills with the help of simulated
          case-studies and interactive workshops.

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          Why stay behind? We’re taking on some of the biggest challenges in the latest technologies of Big Data analytics, machine learning, and more.

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          SaaS

          To help business users achieve the bigger goal, our PACE suite of products offer a centralized, cutting-edge technology driven approach that provides a platform for seamless data movement to and from the forecast platform

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          Business Intelligence

          BI is about delivering relevant and reliable information to the right people so they can make sound and timely decisions.

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          To stay on top of changing information and a variety of business challenges in today’s world, a mobile-first approach is a necessity.

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        • Consulting and analytics

          Forecasting

          Each forecast, however similar, is always unique as the methodology itself is customized based on the client’s needs

          Read More >

          Analytics
          Sales Analytics

          Agile Sales Analytics for quick and smart insights based on commercial data to help clients make better business decisions

          Read More >

          Competitive Intelligence

          Harnessing the power of vast resources of
          information, to generate tactical and
          strategic insights

          Read More >

          Business Analytics

          Whether you are entering into a new market, launching a new product or just want to know how the current market changed impact your business, market assessments are a must

          Read More >

          Primary Market Research

          From choosing the right PMR technique, to helping the client decide what’s best for them based on the analysis and insights – our team of experts will help our client navigate through it all.

          Read More >

          Consulting

          Based on the client’s business needs, we
          combine our functional expertise in market
          assessments, competitive intelligence,
          claims and sales data analysis with our vast
          experience in in forecasting, to provide
          end-to-end consulting solutions.

          Read More >

          Training

          Our custom in-depth training framework
          ensures that our client’s team members not
          only get acquainted with know-how and best
          practices, but also get a chance to try out
          their skills with the help of simulated
          case-studies and interactive workshops.

          Read More >

          Technology

          Data Analytics

          Why stay behind? We’re taking on some of the biggest challenges in the latest technologies of Big Data analytics, machine learning, and more.

          Read More >

          SaaS

          To help business users achieve the bigger goal, our PACE suite of products offer a centralized, cutting-edge technology driven approach that provides a platform for seamless data movement to and from the forecast platform

          Read More >

          Business Intelligence

          BI is about delivering relevant and reliable information to the right people so they can make sound and timely decisions.

          Read More >

          Mobile Applications

          To stay on top of changing information and a variety of business challenges in today’s world, a mobile-first approach is a necessity.

          Read More >

          Custom Solutions

          We help clients build and maintain customized platforms to address your core business needs

          Read More >

  • Our People
  • Careers
  • Blog

Case Study

Competitive Intelligence

Enabling change to achieve a competitive advantage

One of USA’s top pharmaceutical companies had a certain Product X. It was a biologic which had recently lost its patent protection and was marketed in multiple indications. The company wanted to know LCM opportunities available for this drug, in a new indication, along with a new route of administration (RoA).

  • To conduct a thorough analysis and identify LCM opportunities for Product X in a new RoA.
  • To identify the ideal delivery system and carrier for the product, depending on the viscosity and molecular weight of Product X.

A multi-step approach was used to provide the client with all the required information:

  • Mapped out existing RoAs and devices for biologics
  • Identified novel RoAs and devices under development
  • Identified delivery carriers for products with similar viscosity as Product X
  • Analyzed all delivery techniques and carriers to find the best suitable combination according to the molecular weight and viscosity of Product X
  • Gathered insights on patient convenience
  • We analysed the data and shortlisted best-fil options
  • Best-fit options for novel delivery devices and carriers were chosen after considering the following:
      Ease of use
      Scope for patent extension
      Probability of entry of ‘me too’ products
      Pricing and competitive advantage
      Cost vs. benefit analysis

 

  • The analysis and findings helped the client better understand the current and future delivery technologies most suited for Product X
  • Our insights helped the client in strategy planning
  • Laid a platform for better discussions with their R&D and strategy team, enabling them to discover new ways to approach LCM strategies for Product X