The following factors were covered in our assessment:

• A region specific market assessment to understand and investigate the overall market dynamics
• Identifing key current market trends, players and products
• Monitoring competitors’ presence, activities and other market specific nuances
• Identifing unmet needs in the country
• Providing region specific pipeline analysis and identifing opportunities

Our detailed report included:

• Outlook on various direct and indirect factors that broadly shape the market space in that country
• Understanding the overall pharma market space and its key trends, disease prevalence, demographics etc.
• Competitive landscape for inline and pipeline products
• Identify trends and unmet needs that are relevant for our client
• Opportunity assessment from client perspective leveraging existing connections in that country
• Client fit in the market scenario: pros and cons

• The report helped the client understand the market scenario and served as a first source of information for all basic queries
• It helped client to identify and target low-hanging opportunities by leveraging its existing market reach and connections