• Consulting and analytics

          Forecasting

          Each forecast, however similar, is always unique as the methodology itself is customized based on the client’s needs

          Read More >

          Analytics
          Sales Analytics

          Agile Sales Analytics for quick and smart insights based on commercial data to help clients make better business decisions

          Read More >

          Competitive Intelligence

          Harnessing the power of vast resources of
          information, to generate tactical and
          strategic insights

          Read More >

          Business Analytics

          Whether you are entering into a new market, launching a new product or just want to know how the current market changed impact your business, market assessments are a must

          Read More >

          Primary Market Research

          From choosing the right PMR technique, to helping the client decide what’s best for them based on the analysis and insights – our team of experts will help our client navigate through it all.

          Read More >

          Consulting

          Based on the client’s business needs, we
          combine our functional expertise in market
          assessments, competitive intelligence,
          claims and sales data analysis with our vast
          experience in in forecasting, to provide
          end-to-end consulting solutions.

          Read More >

          Training

          Our custom in-depth training framework
          ensures that our client’s team members not
          only get acquainted with know-how and best
          practices, but also get a chance to try out
          their skills with the help of simulated
          case-studies and interactive workshops.

          Read More >

          Technology

          Data Analytics

          Why stay behind? We’re taking on some of the biggest challenges in the latest technologies of Big Data analytics, machine learning, and more.

          Read More >

          SaaS

          To help business users achieve the bigger goal, our PACE suite of products offer a centralized, cutting-edge technology driven approach that provides a platform for seamless data movement to and from the forecast platform

          Read More >

          Business Intelligence

          BI is about delivering relevant and reliable information to the right people so they can make sound and timely decisions.

          Read More >

          Mobile Applications

          To stay on top of changing information and a variety of business challenges in today’s world, a mobile-first approach is a necessity.

          Read More >

          Custom Solutions

          We help clients build and maintain customized platforms to address your core business needs

          Read More >

  • Our People
  • Careers
  • Blog
        • Consulting and analytics

          Forecasting

          Each forecast, however similar, is always unique as the methodology itself is customized based on the client’s needs

          Read More >

          Analytics
          Sales Analytics

          Agile Sales Analytics for quick and smart insights based on commercial data to help clients make better business decisions

          Read More >

          Competitive Intelligence

          Harnessing the power of vast resources of
          information, to generate tactical and
          strategic insights

          Read More >

          Business Analytics

          Whether you are entering into a new market, launching a new product or just want to know how the current market changed impact your business, market assessments are a must

          Read More >

          Primary Market Research

          From choosing the right PMR technique, to helping the client decide what’s best for them based on the analysis and insights – our team of experts will help our client navigate through it all.

          Read More >

          Consulting

          Based on the client’s business needs, we
          combine our functional expertise in market
          assessments, competitive intelligence,
          claims and sales data analysis with our vast
          experience in in forecasting, to provide
          end-to-end consulting solutions.

          Read More >

          Training

          Our custom in-depth training framework
          ensures that our client’s team members not
          only get acquainted with know-how and best
          practices, but also get a chance to try out
          their skills with the help of simulated
          case-studies and interactive workshops.

          Read More >

          Technology

          Data Analytics

          Why stay behind? We’re taking on some of the biggest challenges in the latest technologies of Big Data analytics, machine learning, and more.

          Read More >

          SaaS

          To help business users achieve the bigger goal, our PACE suite of products offer a centralized, cutting-edge technology driven approach that provides a platform for seamless data movement to and from the forecast platform

          Read More >

          Business Intelligence

          BI is about delivering relevant and reliable information to the right people so they can make sound and timely decisions.

          Read More >

          Mobile Applications

          To stay on top of changing information and a variety of business challenges in today’s world, a mobile-first approach is a necessity.

          Read More >

          Custom Solutions

          We help clients build and maintain customized platforms to address your core business needs

          Read More >

  • Our People
  • Careers
  • Blog

Case Study

Consulting

Invest or divest?

A large multi-national pharmaceutical company recently acquired a company (one of the biggest acquisitions in the industry by value). They wanted to evaluate the market potential of a pipeline asset that it was gaining via the acquisition, in a disease indication naïve to them, so that they could decide on retaining vs. divesting the product later.

  • To help the client navigate this invest-or-divest dilemma
  • To educate the client’s analytic team on following:
    1.  Market setting: the attributes of the acquired product, the disease area it is being developed for etc.
    2. Competitor landscape
    3. Forecast report on the product’s revenue potential
  • We conducted thorough secondary research on the acquired product, disease area, competition, healthcare trends and potential future events. Using this data, we built a robust forecasting model.
  • Our research included a review of medical literature, clinical trials, peer reviewed articles, syndicated reports, annual reports of competitors and coverage of the major medical conferences in the disease area of interest.
  • Our detailed report included:
    • Information on therapy area, disease pathophysiology and current treatment algorithms
    • Competitive landscape for inline and pipeline products
    • Detailed attribute analysis of the key competitor products
    • Market value of inline products and market potential of the pipeline competitor products
    • Detailed forecast for the acquired product of interest
    • Our recommendation on investing in the product and developing it further vs. divesting it

Based on our recommendations, the client decided to do a further deep dive on the long-term revenue potential of the asset and retained us for that engagement as well.