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          Each forecast, however similar, is always unique as the methodology itself is customized based on the client’s needs

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          Whether you are entering into a new market, launching a new product or just want to know how the current market changed impact your business, market assessments are a must

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          Based on the client’s business needs, we
          combine our functional expertise in market
          assessments, competitive intelligence,
          claims and sales data analysis with our vast
          experience in in forecasting, to provide
          end-to-end consulting solutions.

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          Training

          Our custom in-depth training framework
          ensures that our client’s team members not
          only get acquainted with know-how and best
          practices, but also get a chance to try out
          their skills with the help of simulated
          case-studies and interactive workshops.

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          Data Analytics

          Why stay behind? We’re taking on some of the biggest challenges in the latest technologies of Big Data analytics, machine learning, and more.

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          To help business users achieve the bigger goal, our PACE suite of products offer a centralized, cutting-edge technology driven approach that provides a platform for seamless data movement to and from the forecast platform

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          BI is about delivering relevant and reliable information to the right people so they can make sound and timely decisions.

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          To stay on top of changing information and a variety of business challenges in today’s world, a mobile-first approach is a necessity.

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        • Consulting and analytics

          Forecasting

          Each forecast, however similar, is always unique as the methodology itself is customized based on the client’s needs

          Read More >

          Analytics
          Sales Analytics

          Agile Sales Analytics for quick and smart insights based on commercial data to help clients make better business decisions

          Read More >

          Competitive Intelligence

          Harnessing the power of vast resources of
          information, to generate tactical and
          strategic insights

          Read More >

          Business Analytics

          Whether you are entering into a new market, launching a new product or just want to know how the current market changed impact your business, market assessments are a must

          Read More >

          Primary Market Research

          From choosing the right PMR technique, to helping the client decide what’s best for them based on the analysis and insights – our team of experts will help our client navigate through it all.

          Read More >

          Consulting

          Based on the client’s business needs, we
          combine our functional expertise in market
          assessments, competitive intelligence,
          claims and sales data analysis with our vast
          experience in in forecasting, to provide
          end-to-end consulting solutions.

          Read More >

          Training

          Our custom in-depth training framework
          ensures that our client’s team members not
          only get acquainted with know-how and best
          practices, but also get a chance to try out
          their skills with the help of simulated
          case-studies and interactive workshops.

          Read More >

          Technology

          Data Analytics

          Why stay behind? We’re taking on some of the biggest challenges in the latest technologies of Big Data analytics, machine learning, and more.

          Read More >

          SaaS

          To help business users achieve the bigger goal, our PACE suite of products offer a centralized, cutting-edge technology driven approach that provides a platform for seamless data movement to and from the forecast platform

          Read More >

          Business Intelligence

          BI is about delivering relevant and reliable information to the right people so they can make sound and timely decisions.

          Read More >

          Mobile Applications

          To stay on top of changing information and a variety of business challenges in today’s world, a mobile-first approach is a necessity.

          Read More >

          Custom Solutions

          We help clients build and maintain customized platforms to address your core business needs

          Read More >

  • Our People
  • Careers
  • Blog

Case Study

Sales Analytics

Size Sales Force right to get $ right!

A global pharmaceutical company wanted to expand their Sales Force (SF) size to fuel revenue & profit growth ($) for their pain management product. They also wanted to ensure that the decision was in line with industry benchmarks and target-customer based analysis.

  • To restructure the existing sales force and provide figures on SF size  for promoting new and growing non-opioid pain management drug in USA market.
  • To recommend the optimum investment in sales force in line with industry benchmark.
  • We analyzed the existing SF structure and recommended merging three different types of sales reps for maximizing performance
  • We leveraged multiple approaches to estimate the SF size:
    • Cost of sales
    • Same-as-last-year
    • Workload buildup
    • Target customer focus
  • We provided sales force estimate in terms of:
      Number # of sales rep based on convergence of various approaches
      Number # of managers
      Target customers
  • Beyond this, we suggested to consider kickers and contests in incentive compensation plan for reps by using the budget saved in the restructuring process.
  • Our agile approach ensured that we completed the project in the 2 week  expedited timeline.
  • It resulted in faster decision making by C-level leadership, because the estimate was already cross validated by multiple sizing approaches.
  • In addition, due to the merging of the three different types of sales force, there was a profit increase of 5% of net revenue savings.